Premium B2B Distributor for the DACH Region

Distribution Made
Different

We help you to enter major European retailers

For over two decades, we have stood for innovation, retail expertise, and operational reliability. With Partner Brands, we open this access to external manufacturers – delivering the same quality standard we apply to our own brands.

We scale international brands in the DACH market with a high-performance go-to-market strategy, maximum sales velocity, and complete retail integration.

Become a Partner Brand Learn More
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0+ Years of Retail Expertise
0+ Active SKUs
0+ Major Retailers

Why Partner Brands?

Partner Brands delivers the complete architecture for a successful market entry in Germany, Austria, and Switzerland. As an experienced DACH distributor, we transform product innovation into retail revenues – precisely, quickly, and sustainably.

Direct market access to leading DACH retail channels

Market-ready packaging, localization & certification

Premium go-to-market for Consumer Electronics, Smart Home & Home Appliances

Retail marketing, POS design & performance campaigns

B2B/B2C logistics & fulfillment

End-to-end support for measurable sell-through

Some of our clients in Europe

72+ retail partners across 5 sectors

🛒 Supermarkets & Discounters
💻 Electronic Retailers / E-Commerce
🔧 Home Improvement / DIY Stores
📺 TV Shopping & Mail Order
🚗 Auto Parts & Service Centers

Our Brand Portfolio

Trusted by leading international brands across consumer electronics and lifestyle categories

Govee

Smart lighting and home innovation solutions

X-Sense

Smart home safety and smoke detection systems

Technaxx

Consumer electronics and innovative tech accessories

Lifenaxx

Premium wellness and lifestyle products

Who Is Partner Brands For?

For international brands, manufacturers, and startups who want to gain a foothold in Europe – without their own infrastructure, without risk, but with maximum impact.

Consumer Electronics

Smart Home & IoT

Tools, DIY & Garden

Home Appliances

Lighting & Ambient

Mobility & Outdoor

Our Headquarters in Germany

A state-of-the-art logistics hub at the heart of the DACH region

Partner Brands headquarters and logistics center in Germany

Strategic Location & Infrastructure

Our modern facility in Germany serves as the central hub for all DACH operations, ensuring fast and reliable distribution across Germany, Austria, and Switzerland.

Central DACH location with excellent transport connections
Modern warehouse management systems and EDI integration
Quality control and product testing facilities

What Differentiates Us

More than just distribution – we are your strategic partner for DACH market success

01

Strategic Sales Team

We are not just a "box mover". Our experienced sales team actively presents your products to key decision makers at major retailers, opening doors that traditional distributors cannot.

02

Direct Retail Contracts

We hold direct contracts with all major retailers across different channels – from electronics and DIY stores to grocery chains and e-commerce platforms. No middlemen, faster decisions.

03

Advanced Reporting System

Our proprietary reporting system gives brand partners real-time insights with state-of-the-art monitoring. Track sales, inventory, and performance across all channels in one dashboard.

Services – High-End Execution

As an established B2B distributor for international brands, we offer a fully integrated service portfolio

DACH Market Access

Direct connections to DIY stores, electronics retailers, grocery chains, e-commerce, and social commerce.

Go-to-Market Development

Positioning, pricing, packaging, certification & brand adjustments – optimized for German-speaking retail.

Marketing & Brand Building

Retail campaigns, social ads, influencer programs, POS installations and premium content assets.

Logistics & Fulfillment

Central warehouse in Germany, EDI integration, B2B/B2C fulfillment, returns service.

After-Sales & Customer Experience

Multilingual support, warranty, repair processes, localized service architecture.

Compliance & Certification

CE marking, technical documentation, regulatory compliance, and quality standards management.

TikTok Growth Partner for Global Brands

We Turn Great Products into TikTok Success.

We help you build, manage and scale your TikTok presence in Germany and DACH – from strategy and content to TikTok Shop and performance marketing.

TikTok ExpertsDeep platform knowledge, real results.
Full-ServiceFrom content to conversion.
Scalable GrowthOne partner. A stronger TikTok presence.
TikTok product feed on smartphone
Content creator filming consumer electronics Real People. Real Impact.
Consumer electronics product range Small Device. Big Reach.
01

Strategy & Account Setup

  • TikTok strategy for DACH
  • Account setup & optimization
  • Brand positioning & messaging
  • Content roadmap
02

Content Production

  • High-performing short videos
  • Product demos & real-life use cases
  • Hook & concept testing
  • Professional and UGC-style production
03

Creator & Affiliate Management

  • Recruitment of relevant creators
  • Campaign management
  • Affiliate program setup & scaling
  • Performance-based collaborations
04

TikTok Shop Management

  • TikTok Shop setup & operation
  • Product page optimization
  • Inventory & order management
  • Promotions & campaigns
05

Paid Media & Performance

  • Paid TikTok campaigns
  • Creative testing & optimization
  • Audience targeting
  • Retargeting & scaling
  • Clear focus on sales and ROAS
06

Analytics & Growth Optimization

  • Transparent reporting
  • Insights & learnings
  • Continuous content & performance optimization
  • Scalable growth over time

Our TikTok Growth Engine.

A proven process from first video to scalable sales.

CreateHigh-performing content
→
DistributeCreators, affiliates & paid
→
ConvertThrough TikTok Shop
→
OptimizeScale what works
MORE AWARENESS. MORE SALES.LET'S TALK →
Merchandising

How It Works

From shelf presence to data-driven insights — our end-to-end merchandising service keeps your brand visible and growing across DACH retail.

Shelf & Space Management
01

Shelf & Space Management

  • Regular store visits & shelf care
  • Planogram execution & resets
  • Out-of-stock prevention
  • Assortment placement & compliance
Brand Presence at POS
02

Brand Presence at POS

  • Display & POS setup
  • Promotion visibility
  • Competitor monitoring
  • In-store brand experience
Staff Training & Activation
03

Staff Training & Activation

  • Product knowledge
  • Retail briefings
  • Launch activations
  • Incentive programs
Reporting & Market Intelligence
04

Reporting & Market Intelligence

  • Store visit reports
  • Sell-through tracking
  • Trend insights
  • KPI dashboards
Start Your Merchandising Programme

DACH Blueprint – Our Process

Systematic market entry in four phases

1

Fit-Check & Market Analysis

Data-driven retail & category analysis

2

Market-Ready Setup

Packaging, certification, product data

3

Retail Launch

Retailer presentations, listings, POS, campaigns

4

Scaling

Channel expansion & continuous sell-through

Start Your Successful Market Entry in the DACH Region

We'll review your potential within 48 hours